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PAST CLASSICS: Infernal Loop PR Campaign
This poster was part of our ‘limited’ commercial campaign for The Infernal Loop. I remember when we showed up for this screening, the projectionist was really pumped to recognize Kyle from the film and started mimicking the hand gesture he does onscreen. Then, since the ‘special engagement’ was actually a film festival, a woman gave this super-long academic introduction to the film which I thought was tight, but wasn’t able to necessarily hold back laughter during. The highlight was that we submitted an hour version of the loop of which they actually screened what seemed to be a solid 10+ minutes. To top it off, we took the $100 prize for our category, but unfortunately received a check made out to ‘Cooper Black.’
